OXO was looking to refresh its core GoodGrips Nylon Utensil line to fit with the brand’s updated design language. This provided to the opportunity to also reconsider which tools should make up the product suite. The new line includes the addition of a Saute Spoon, Potato Masher, Ground Meat Chopper, and Griddle Turner. We also added a set of Mini Utensils to the product suite based on the insight that smaller cookware and tasks require smaller tools. The new design is cohesive with OXO’s updated visual brand language while maintaining its own identity and the functional needs of each product.